About
The studio ethos is underpinned by what we refer to as the three Rs; Rigour, Resonance and Reward.
Smörgåsbord is a small, spirited, creative studio known for its rigorous thinking, breadth of knowledge and ambition; and its work that makes a difference to the everyday.
The studio ethos is underpinned by what we refer to as the three Rs; Rigour, Resonance and Reward.
Rigour—
‘Rigour’ is the golden thread that runs through every aspect of our work — and is as pertinent to our strategic thinking as it is to the application of a chosen design route.
Resonance—
There is little purpose in creating beautiful work that does not connect with its intended audience. Our work has to resonate — it needs to be both accessible and relevant. This, in turn, will make it meaningful and memorable.
Reward—
We want to work on briefs that challenge us as individuals and as a team. Our projects often demand that we quickly become experts in new fields, allowing us to deliver the best. This leads to a creative return which benefits the client and the intended audience.
Motivated by problem-solving our strategic capability coupled with rigorous art direction results in strong brand narratives, compelling content and memorable, engaging design.
Disciplines
- Branding
- Broadcast Design
- Content
- Creative Direction
- Digital
- Editorial
- Event
- Film
- Graphic Design
- Illustration
- Installation
- Interactive
- Interior Design
- Naming
- Packaging
- Photography
- Product Development
- Strategy
- Tone-of-Voice
- Typeface Creation
- Website Design
