Bold Creations...

Brand Identity and Creative Direction for the much anticipated arrival of PHOAF is an homage to raw, unbridled self-expression, through the art of dress. “Born from a desire to dance between fantasy and reality, individuality and a sense of belonging. By moving between the unbound, wild world of art and the demanding functionality of everyday life, it is the ideal place to house the flow between exuberant wearable art pieces and the functional rigour of ready-to-wear items”. Full case study coming soon.