What's in a name?
To us, rigour is the opposite of restriction and it allows us to pursue our ideas with great care and conviction; to curate beautiful and meaningful work that looks and feels 'just right'.
Lab
Posted—2019-10-31
Rigour: Through the eyes of Smörgåsbord
Lab
Posted—2019-10-31
In anticipation of our new website we've produced a journal to showcase our work since the studio's inception in 2008. The naming discussion was simple as rigour underpins every aspect of our work and is the obvious starting point for all things ‘Smörgåsbord’ — resonance and reward, both creative and commercial, for us and our clients, naturally follow. As individuals, it’s the golden thread that binds us together; as a collective, it’s what sets us apart.
