A lecture in progress...

'Smörgåsbord co-founder Dylan Griffith tells us how travelling led him to a career in film, before finding his way back to his first passion: typography and brand identity.

A graduate of Reading’s ‘intense’ typography and graphic communication course, Dylan admits that hand-rendering seven-point type on a daily basis almost led him to quit, but perseverance paid off, as typography is now at the root of most of the studio’s projects. 

Established in 2008 with fellow designer Vicky Beech, the studio initially ran very much as a side-project with Dylan working as creative director at MTV in Amsterdam and Vicky at S4C in Cardiff. Now with studios in both city's, Dylan likens his role to that of an orchestra conductor, motivating and inspiring a core team of creatives.'